Phishing attacks continue to be one of the common forms of account compromise threats. Every day, Gmail blocks more than 100 million phishing emails and Google Safe Browsing helps protect more than 4 billion devices against dangerous sites. As part of our ongoing efforts to further protect users from phishing, we’re partnering with Daniela Oliveira from the University of Florida during a talk at Black Hat 2019 to explore the reasons why social engineering attacks remain effective phishing tactics, even though they have been around for decades. Overall, the research finds there are a few key factors that make phishing an effective attack vector: Phishing is constantly evolving: 68% of the phishing emails blocked by Gmail today are new variations that were never seen before. This fast pace adversarial evolution requires humans and machines to adapt very quickly to prevent them. Phishing is targeted: Many of the campaigns targeting Gmail end-users and enterprise consume...
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